Kids 2020 is officially a legal foundation

Hooray! On 10 May 2007 at 10:52 am, we signed the charter for the Kids 2020 Foundation in The Netherlands.



This means that we are now committed to putting a potentially world-changing programme for 10 year old children into practice...

• to give children the tools and frameworks to constructively think for themselves in a systematic way and make values-based choices.

• to research & develop techniques and systems for capturing content, building community, sharing knowledge, and working out a new value system.

• to establish governmental relationships that translate our learnings into policy.


Our purpose creates unique value for specific groups:

Children: learning strategic skills and unleashing their ideas with purpose, vision and direction to create value for themselves and others.

Society: helping children learn how to take responsibility as contributing citizens rather than just as consumers.

Business: providing a vehicle for socially responsible investment that demonstrates clear commitment to a values-based, sustainable future.

Public Affairs: putting the health, education and welfare of a child as a sustainability strategy at the heart of every government policy in the world.


Our Guiding Principles:

• establish a movement – mobilising vast networks of expertise
• vision driven rather than goal driven
• sustainability built into strategy, choices, behaviour
• incremental stages and testing
• emerging and evolving – learning feeds development of model
• participation model – Peer-to-Peer
• grow a new value model
• dynamic system


Kids 2020 needs partners and resources to fulfill this. We're amazed at the groundswell of enthusiam for this project so far.